This new non-alcoholic version is to target the non alcohol drinking consumers, giving them more choices in the segment. “Budweiser is the fastest growing premium brand in the country and the launch of Budweiser 0.0 will further enable the brand to be inclusive, as many people today do not drink alcohol. For them, we would like to offer the great taste of our iconic signature lager that can be enjoyed across different occasions, freely and responsibly, when one cannot consume alcohol,” said Verhaert.