A non-alcoholic version of Hoegaarden’s unique, authentic Belgian wheat beer first brewed in 1445. Hoegaarden monks were the first to discover and experiment with flavouring wheat beer with orange peel and coriander. Naturally cloudy with a pale golden colour, followed by aromas and flavours of soft wheat, citrus, orange and coriander spice; delicately creamy with a smooth crisp, clean finish.
This new non-alcoholic version is to target the non alcohol drinking consumers, giving them more choices in the segment. “Budweiser is the fastest growing premium brand in the country and the launch of Budweiser 0.0 will further enable the brand to be inclusive, as many people today do not drink alcohol. For them, we would like to offer the great taste of our iconic signature lager that can be enjoyed across different occasions, freely and responsibly, when one cannot consume alcohol,” said Verhaert.